Cloaked Attribution--What Does It Mean to News Readers? [electronic resource] : ANPA News Research Bulletin. No. 1 / Hugh M. Culbertson and Nancy Somerick.

A study was conducted to determine how people react to unnamed or veiled news sources in newspaper articles. A group of 283 persons, chosen at random from three contrasting communities, was asked to read two articles dealing with different topics, one with sources quoted by name and one with euphemi...

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Bibliographic Details
Online Access: Full Text (via ERIC)
Main Author: Culbertson, Hugh M.
Corporate Author: American Newspaper Publishers Association
Other Authors: Somerick, Nancy
Format: Electronic eBook
Language:English
Published: [S.l.] : Distributed by ERIC Clearinghouse, 1976.
Subjects:

MARC

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520 |a A study was conducted to determine how people react to unnamed or veiled news sources in newspaper articles. A group of 283 persons, chosen at random from three contrasting communities, was asked to read two articles dealing with different topics, one with sources quoted by name and one with euphemisms ("a White House spokesman,""a city official") substituted for names. Respondents rated the stories on perceived level of accuracy and truthfulness and on level of reader interest and then answered questions dealing with views about attribution practice. The study revealed that, on the whole, people were suspicious of cloaked news sources viewed in the abstract. However, veiled attribution apparently does not lead to cynicism about the news media, as no differences were found between named and unnamed sources as they affected a story's overall believability. A great many respondents felt that the typical veiled news source is rather knowledgeable, that veiled attribution reflects a source's need for secrecy in most cases, and that "leaks" are, on balance, a good thing. People of higher social and educational status were highly aware of factors that might lead one to doubt the credibility of unnamed sources, but they were especially apt to see a need for news "leaks" in our society. (GW) 
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