Public Television Survey [electronic resource] : Report 3: Programming.
This report, the third in a series of four, describes part of a national study commissioned by the Corporation for Public Broadcasting to investigate audience awareness of public television, level of viewing, and reaction to programming and on-air fund raising. Data collected from 1,083 randomly sel...
Saved in:
| Online Access: |
Full Text (via ERIC) |
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| Corporate Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[S.l.] :
Distributed by ERIC Clearinghouse,
1977.
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| Subjects: |
MARC
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| 110 | 2 | |a Corporation for Public Broadcasting. | |
| 245 | 1 | 0 | |a Public Television Survey |h [electronic resource] : |b Report 3: Programming. |
| 260 | |a [S.l.] : |b Distributed by ERIC Clearinghouse, |c 1977. | ||
| 300 | |a 30 p. | ||
| 500 | |a ERIC Document Number: ED133785. | ||
| 500 | |a ERIC Note: For related documents, see CS 501 596-599. |5 ericd. | ||
| 520 | |a This report, the third in a series of four, describes part of a national study commissioned by the Corporation for Public Broadcasting to investigate audience awareness of public television, level of viewing, and reaction to programming and on-air fund raising. Data collected from 1,083 randomly selected adults living in telephone-and-television households assessed satisfaction with programming by both public and commercial television stations and examined respondents' comments regarding the quantity and subject matter of programming. In addition, a discussion is provided of the possibility for "mapping," or delineating audience preferences for one type of programming which extend to other types of programming. Appendixes include a description of evaluation methodology and a copy of the questionnaire used in the investigation. (KS) | ||
| 650 | 0 | 7 | |a Audiences. |2 ericd. |
| 650 | 0 | 7 | |a National Surveys. |2 ericd. |
| 650 | 1 | 7 | |a Programing (Broadcast) |2 ericd. |
| 650 | 1 | 7 | |a Public Opinion. |2 ericd. |
| 650 | 1 | 7 | |a Public Television. |2 ericd. |
| 650 | 1 | 7 | |a Television Research. |2 ericd. |
| 650 | 0 | 7 | |a Television Surveys. |2 ericd. |
| 650 | 1 | 7 | |a Television Viewing. |2 ericd. |
| 710 | 2 | |a Statistical Research, Inc. (Westfield, N.J.) | |
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