Predicting Alumni Giving at a Public Research University. AIR 1993 Annual Forum Paper

Predicting Alumni Giving at a Public Research University. AIR 1993 Annual Forum Paper [electronic resource] / Alton L. Taylor and Joseph C. Martin, Jr.

This study investigated selected attitudinal and demographic factors, involvement, and philanthropic awareness of alumni donors and non-donors from a Research I, public university. A random sample of 500 alumni (250 donors and 250 non-donors) was selected from a population of 37,691, resulting in 37...

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Bibliographic Details
Online Access: Full Text (via ERIC)
Main Author: Taylor, Alton L.
Other Authors: Martin, Joseph C., Jr
Format: Electronic eBook
Language:English
Published: [S.l.] : Distributed by ERIC Clearinghouse, 1993.
Subjects:
Alumni.
Attitudes.
Comparative Analysis.
Data Analysis.
Demography.
Discriminant Analysis.
Donors.
Financial Support.
Higher Education.
Individual Characteristics.
Predictor Variables.
Private Financial Support.
Public Colleges.
Research Universities.
Surveys.

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