Geo-business GIS in the digital organization / James B. Pick.
"Once the domain of cartographers and other specialists, Geographic Information Systems (GIS) are increasingly being employed by the business community. Location-based services, supply chain management, management of field-distributed equipment, geographical marketing and promotion, and the spa...
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| Main Author: | |
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| Other title: | Geo-business geographic information systems in the digital organization. |
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J. :
J. Wiley & Sons, Inc.,
©2008.
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| Subjects: |
| Summary: | "Once the domain of cartographers and other specialists, Geographic Information Systems (GIS) are increasingly being employed by the business community. Location-based services, supply chain management, management of field-distributed equipment, geographical marketing and promotion, and the spatial web are some of the current business applications which make use of GIS principles." "Written specifically for the businessperson, Geo-Business: GIS in the Digital Organization is the first book to provide comprehensive coverage of GIS applications in the business and organizational environment. Going beyond a strictly geographical focus, this book sets GIS in the context of business information systems and other business sub-disciplines such as logistics, marketing, finance, and strategic management. It presents from an organizational perspective the advantages of spatially enabling existing enterprise systems and illustrates how GIS is applied in the real world through rigorous case study analyses of twenty companies."--BOOK JACKET. |
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| Item Description: | "Published simultaneously in Canada." |
| Physical Description: | xx, 396 pages : illustrations, maps ; 24 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780471729983 (cloth) 0471729981 (cloth) |