Cross-functional product development teams and the innovativeness of new consumer products / Rajesh Sethi, Daniel C. Smith, and C. Whan Park.
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Format: | Book |
Language: | English |
Published: |
Cambridge, Mass. :
Marketing Science Institute,
©2001.
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Series: | Report (Marketing Science Institute) ;
no. 01-112. |
Subjects: |
PASCAL Offsite
Call Number: |
HF5415.153 .S48 2001
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HF5415.153 .S48 2001 | Available Place a Hold |