Cross-functional product development teams and the innovativeness of new consumer products / Rajesh Sethi, Daniel C. Smith, and C. Whan Park.

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Bibliographic Details
Main Author: Sethi, Rajesh
Corporate Author: Marketing Science Institute
Other Authors: Smith, Daniel C., Park, C. Whan
Format: Book
Language:English
Published: Cambridge, Mass. : Marketing Science Institute, ©2001.
Series:Report (Marketing Science Institute) ; no. 01-112.
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Call Number: HF5415.153 .S48 2001
HF5415.153 .S48 2001 Available Place a Hold