Cross-functional product development teams and the innovativeness of new consumer products / Rajesh Sethi, Daniel C. Smith, and C. Whan Park.
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| Main Author: | |
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| Corporate Author: | |
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass. :
Marketing Science Institute,
©2001.
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| Series: | Report (Marketing Science Institute) ;
no. 01-112. |
| Subjects: |
| Physical Description: | 15 pages : illustrations ; 28 cm. |
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| Bibliography: | Includes bibliographical references. |
| Action Note: | committed to retain |