The why of consumption : contemporary perspectives on consumer motives, goals, and desires / edited by S. Ratneshwar, David Glen Mick and Cynthia Huffman.

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Bibliographic Details
Other Authors: Ratneshwar, S., Mick, David Glen, Huffman, Cynthia
Format: Book
Language:English
Published: London ; New York : Routledge, 2000.
Series:Routledge interpretive marketing research series ; 1.
Subjects:

Business Library - Stacks

Holdings details from Business Library - Stacks
Call Number: HF5415.32 .W59 2000
HF5415.32 .W59 2000 Available Place a Hold