Market segmentation : conceptual and methodological foundations / Michel Wedel, Wagner A. Kamakura.

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Bibliographic Details
Main Author: Wedel, Michel
Other Authors: Kamakura, Wagner A. (Wagner Antonio)
Format: Book
Language:English
Published: Boston : Kluwer Academic, ©2000.
Edition:2nd ed.
Series:International series in quantitative marketing ; 8.
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Call Number: HF5415.127 .W43 2000
HF5415.127 .W43 2000 Available Place a Hold