Market segmentation : conceptual and methodological foundations / Michel Wedel, Wagner A. Kamakura.
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Main Author: | |
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Other Authors: | |
Format: | Book |
Language: | English |
Published: |
Boston :
Kluwer Academic,
©2000.
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Edition: | 2nd ed. |
Series: | International series in quantitative marketing ;
8. |
Subjects: |
PASCAL Offsite
Call Number: |
HF5415.127 .W43 2000
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HF5415.127 .W43 2000 | Available Place a Hold |