Using mini-concepts to identify opportunities for really new product functions / Jeffrey F. Durgee, Gina Colarelli O'Connor, Robert W. Veryzer.
Saved in:
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass. :
Marketing Science Institute,
©1996.
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| Series: | Report (Marketing Science Institute) ;
no. 96-105. |
| Subjects: |
PASCAL Offsite
| Call Number: |
HF5415.153 .D87 1996
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| HF5415.153 .D87 1996 | Available Place a Hold |