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The discipline of market leaders : choose your customers, narrow your focus, dominate your market / Michael Treacy and Fred Wiersema.

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Bibliographic Details
Main Author: Treacy, Michael
Other Authors: Wiersema, Frederik D. (Frederik Derk)
Format: Book
Language:English
Published: Reading, Mass. : Addison-Wesley Pub. Co., ©1995.
Subjects:
Competition.
Market segmentation.
Quality of products.
Customer services.
Table of Contents:
  • How to fail in business without even trying
  • The new rules of competition
  • The winner's choice
  • The discipline of operational excellence
  • One company's experience-AT&T's universal card
  • The discipline of product leaders
  • One company's experience-Intel corporation
  • The discipline of customer intimacy
  • One company's experience-airborne express
  • Setting your value discipline agenda
  • Creating the cult of the customer
  • Sustaining the lead.

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