The discipline of market leaders : choose your customers, narrow your focus, dominate your market / Michael Treacy and Fred Wiersema.

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Bibliographic Details
Main Author: Treacy, Michael
Other Authors: Wiersema, Frederik D. (Frederik Derk)
Format: Book
Language:English
Published: Reading, Mass. : Addison-Wesley Pub. Co., ©1995.
Subjects:

MARC

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050 0 0 |a HD41  |b .T67 1995 
100 1 |a Treacy, Michael.  |0 http://id.loc.gov/authorities/names/n94079763  |1 http://isni.org/isni/0000000117654754. 
245 1 4 |a The discipline of market leaders :  |b choose your customers, narrow your focus, dominate your market /  |c Michael Treacy and Fred Wiersema. 
260 |a Reading, Mass. :  |b Addison-Wesley Pub. Co.,  |c ©1995. 
300 |a xvi, 208 pages ;  |c 24 cm. 
336 |a text  |b txt  |2 rdacontent. 
337 |a unmediated  |b n  |2 rdamedia. 
338 |a volume  |b nc  |2 rdacarrier. 
583 1 |a committed to retain  |c 20160101  |d 20410101  |5 CoU  |f Alliance Shared Trust  |u https://www.coalliance.org/shared-print-archiving-policies. 
500 |a Includes index. 
505 0 |a How to fail in business without even trying -- The new rules of competition -- The winner's choice -- The discipline of operational excellence -- One company's experience-AT&T's universal card -- The discipline of product leaders -- One company's experience-Intel corporation -- The discipline of customer intimacy -- One company's experience-airborne express -- Setting your value discipline agenda -- Creating the cult of the customer -- Sustaining the lead. 
650 0 |a Competition.  |0 http://id.loc.gov/authorities/subjects/sh85029337 
650 0 |a Market segmentation.  |0 http://id.loc.gov/authorities/subjects/sh85081327 
650 0 |a Quality of products.  |0 http://id.loc.gov/authorities/subjects/sh85109446 
650 0 |a Customer services.  |0 http://id.loc.gov/authorities/subjects/sh85034965 
700 1 |a Wiersema, Frederik D.  |q (Frederik Derk)  |0 http://id.loc.gov/authorities/names/n82162486  |1 http://isni.org/isni/0000000116486365. 
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