Consumer experiences in the marketplace.
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| Corporate Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hartford, Conn. :
Life Insurance Marketing and Research Association,
©1982.
|
| Series: | Research report (Life Insurance Marketing and Research Association) ;
1982-5. |
| Subjects: |
Table of Contents:
- v. l. Buyers and nonbuyers in the sales process
- v. 2. Replacement, the consumers point of view.