Odd-even retail price endings : their effects on value determination, product perception, and buying propensities / by David M. Georgoff.
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| Format: | Book |
| Language: | English |
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East Lansing :
Bureau of Business and Economic Research, Division of Research, Graduate School of Business Administration, Michigan State University,
1972.
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| Series: | MSU business studies.
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| Physical Description: | xvii, 174 pages ; 23 cm. |
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| Bibliography: | Bibliography: pages 167-173. |