Tested advertising copy : 201 tests of 480 ads, with factual results in readership, inquiries or sales, and analyses of basic success factors for ad copy as viewed by Gallup, Politz, Shepard, and Schwerin / by Carroll J. Swan, managing editor.
Saved in:
| Other Authors: | |
|---|---|
| Other title: | Printers' ink. |
| Format: | Book |
| Language: | English |
| Published: |
Pleasantville, N.Y. :
Printers' Ink Books,
[1955]
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| Subjects: |
PASCAL Offsite
| Call Number: |
HF5825 .P77
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|---|---|
| HF5825 .P77 | Available Place a Hold |