The name's the thing : creating the perfect name for your company or product / Henri Charmasson.
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| Main Author: | |
|---|---|
| Other title: | Name is the game Name is the thing. |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Amacom,
1991.
|
| Edition: | 1st Amacom pbk. ed. |
| Subjects: |
| Item Description: | Reprint. Originally published: The name is the game. Homewood, Ill. : Dow Jones-Irwin, c1988. |
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| Physical Description: | xiv, 171 pages : illustrations ; 22 cm. |
| Bibliography: | Includes bibliographical references (page 157) and index. |
| ISBN: | 0814477550 : |