The Elderly market : selected readings / compiled by Charles D. Schewe.

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Bibliographic Details
Corporate Author:	American Marketing Association
Other Authors:	Schewe, Charles D., 1942-
Format:	Book
Language:	English
Published:	Chicago, Ill. : American Marketing Association, 1985.
Subjects:	Older consumers > United States. Motivation research (Marketing) Consumers' preferences > United States.

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Holdings details from PASCAL Offsite
Call Number:	HC110.C6 E425 1985
HC110.C6 E425 1985	Available Place a Hold