The young adult consumer : an introduction and overview / by Lawrence H. Wortzel.

Saved in:
Bibliographic Details
Main Author: Wortzel, Lawrence H.
Format: Book
Language:English
Published: Cambridge, Mass. : Marketing Science Institute, 1977.
Series:Report (Marketing Science Institute) ; no. 77-118.
Subjects:
Description
Item Description:"Preliminary research report." -- Cover.
Physical Description:vi, 78 pages : graph ; 28 cm.
Bibliography:Bibliography: pages 73-78.