Consumerism : new challenges for marketing : [selected papers from the Conference on Consumerism of the American Marketing Association held in Baton Rouge, Louisiana, March, 1976] / edited by Norman Kangun, Lee Richardson. --

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Bibliographic Details
Corporate Authors: Conference on Consumerism Baton Rouge, La., American Marketing Association
Other Authors: Richardson, Lee, 1940-, Kangun, Norman
Format: Conference Proceeding Book
Language:English
Published: Chicago : American Marketing Association, ©1977.
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Call Number: HC110.C63 C594 1976
HC110.C63 C594 1976 Available Place a Hold