Minorities and marketing : research challenges / edited by Alan R. Andreasen and Frederick D. Sturdivant.
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Chicago :
American Marketing Association,
©1977.
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| Subjects: |
| Item Description: | "Prepared for a conference held at Ohio State University from May 27 to 29, 1976." |
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| Physical Description: | 142 pages ; 23 cm. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 0877570957 |