Advertising in the broadcast media / Elizabeth J. Heighton, Don R. Cunningham. --

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Bibliographic Details
Main Author:	Heighton, Elizabeth J.
Other Authors:	Cunningham, Don R.
Format:	Book
Language:	English
Published:	Belmont, Calif. : Wadsworth Pub. Co., ©1976.
Subjects:	Advertising > Social aspects. Advertising media planning. Advertising > Research. Television advertising. Radio advertising.

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Call Number:	HF6146.R3 H37
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