Sport management in the Ibero-American world : product and service innovations / edited by Gabriel Cepeda Carrión, Jerónimo García-Fernández and James J. Zhang.
"This book explores innovation in technology, products and services in sport management in the Ibero-American region, one of the most rapidly developing regions in world sport. This timely volume captures a sense of the potential impact and opportunities presented in the region for internationa...
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| Online Access: |
Full Text (via Taylor & Francis) |
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| Other Authors: | , , |
| Format: | eBook |
| Language: | English |
| Published: |
Abingdon, Oxon ; New York City :
Routledge,
2023.
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| Series: | World association for sport management series.
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| Subjects: |
| Summary: | "This book explores innovation in technology, products and services in sport management in the Ibero-American region, one of the most rapidly developing regions in world sport. This timely volume captures a sense of the potential impact and opportunities presented in the region for international sport businesses and sporting organisations. The book presents cutting-edge research into topics as diverse as digitization in the Chilean sport industry; responses to COVID-19 by sports clubs in the region; consumer behaviour in the Portuguese fitness industry; multiplatform content distribution in Brazilian basketball, and the strategy behind the growth and development of the Valencia marathon in Spain. It is full of insight, data and examples of best practice in innovation. This is fascinating reading for any student, researcher or practitioner working in sport management, sport business, sport governance, international business and management, or Ibero-American studies"-- |
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| Physical Description: | 1 online resource (344 pages) : illustrations (black and white) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781003388050 1003388051 9781000907391 1000907392 9781000907384 1000907384 |