Working wife and nonworking wife families as a basis for market segmentation /

Working wife and nonworking wife families as a basis for market segmentation / by Susan P. Douglas.

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Bibliographic Details
Main Author: Douglas, Susan P.
Corporate Author: Marketing Science Institute
Format: Book
Language:English
Published: Cambridge, Mass. : Marketing Science Institute, 1975.
Series:Report (Marketing Science Institute) ; no. 75-114.
Subjects:
Women consumers.
Consumers.

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Holdings details from PASCAL Offsite
Call Number: HC110.C6 D64 1975
HC110.C6 D64 1975 Available Place a Hold

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