Dead fish don't swim upstream : real life lessons in entrepreneurship / Jay J. Silverberg and Bruce E. McLean.
Business academia offers an excellent entrepreneurial foundation. Ten reality sets in. This book bridges the gap between academia and real business, to counsel by example, and to deliver timely, actionable recommendations to capitalize on opportunities, or to sidestep hidden business grenades. Advic...
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| Online Access: |
Full Text (via ProQuest) |
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| Main Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2021.
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| Edition: | First edition. |
| Series: | Entrepreneurship and small business management collection.
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| Subjects: |
Table of Contents:
- Chapter 1. Great ideas become great businesses
- Chapter 2. Business planning, startup research, and feasibility
- Chapter 3. Launching a business like you really mean it
- Chapter 4. Resources and foundation building
- Chapter 5. Leadership, and how to be a great business leader
- Chapter 6. You need to learn to deal with all sorts of people
- Chapter 7. Money, investment, and partnerships
- Chapter 8. Marketing and market penetration strategies that actually work
- 1Chapter 9. Branding goes way beyond a pretty logo
- Chapter 10. Sales are your mainstays to survival and growth
- Chapter 11. Evolving your business: capitalizing on growth and change
- Chapter 12. Operating your business
- Chapter 13. Dealmaking in your favor
- Chapter 14. Communications, networking, and playacting
- Chapter 15. Business is a game best played to win
- Chapter 16. Creating value and net worth
- Chapter 17. Exit strategies: getting out with money in your jeans
- Chapter 18. We are only human: stories from the trenches.