Design, visual communication and branding / Daniel Raposo.

This book highlights how digital communication has brought about changes in branding, namely in design, the media, communication languages, the relationship with audiences, experience design, behaviour, culture, and brand management mechanisms. On the other hand, as it argues, artificial intelligenc...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Raposo, Daniel (Author)
Format:	eBook
Language:	English
Published:	Newcastle-upon-Tyne : Cambridge Scholars Publishing, [2022]
Subjects:	Branding (Marketing)