Audio branding : using sound to build your brand / Laurence Minsky, Colleen Fahey.
Audio branding covers everything from app sounds, right down to the noise a particular brand of car makes when unlocked or turned on. This text will give practical guidance to the creating an audio language to support brand identity and personality.
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| Online Access: |
Full Text (via Skillsoft) |
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| Main Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; New York, NY :
Kogan Page Limited,
[2017]
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| Subjects: |
| Summary: | Audio branding covers everything from app sounds, right down to the noise a particular brand of car makes when unlocked or turned on. This text will give practical guidance to the creating an audio language to support brand identity and personality. |
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| Physical Description: | 1 online resource (xviii, 214 pages) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780749478582 0749478586 |