Secret sauce : how to pack your messages with persuasive punch / Harry Mills.
Short, easy to read, and packed with visuals, this book shows you how to transform unconvincing messages into compelling copy, and presents a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. --
Saved in:
Online Access: |
Full Text (via Skillsoft) |
---|---|
Main Author: | |
Format: | Electronic eBook |
Language: | English |
Published: |
New York :
AMACOM, American Management Association,
[2017]
|
Subjects: |
Summary: | Short, easy to read, and packed with visuals, this book shows you how to transform unconvincing messages into compelling copy, and presents a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. -- |
---|---|
Physical Description: | 1 online resource (x, 217 pages) |
Bibliography: | Includes bibliographical references. |
ISBN: | 9780814438077 0814438075 0814438067 9780814438060 |