Brandwashed : tricks companies use to manipulate our minds and persuade us to buy /

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom.

Show other versions (1)

"Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks...

Full description

Saved in:
Bibliographic Details
Online Access: Full Text (via Skillsoft)
Main Author: Lindstrom, Martin, 1970-
Format: Electronic eBook
Language:English
Published: London ; Philadelphia : Kogan Page, 2012.
Subjects:
Consumer behavior.
Consumers > Psychology.
Brand choice > Psychological aspects.
Marketing > Psychological aspects.
Neuromarketing.
Branding (Marketing)
Brand name products.
Brand name products
Consumer behavior
Consumers > Psychology
Marketing > Psychological aspects
Neuromarketing

Internet

Full Text (via Skillsoft)

Online

Holdings details from Online
Call Number: HF5415.32 .L557 2012eb
HF5415.32 .L557 2012eb Available

Similar Items