The Constant Contact guide to email marketing / Eric Groves.
The leading email marketing firm shows you how to create high-impact, low-cost campaigns. Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your ema...
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Full Text (via Skillsoft) |
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| Main Author: | |
| Corporate Author: | |
| Other title: | Guide to email marketing |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, N.J. :
Wiley,
©2009.
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| Subjects: |
MARC
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| 245 | 1 | 4 | |a The Constant Contact guide to email marketing / |c Eric Groves. |
| 246 | 3 | 0 | |a Guide to email marketing |
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| 500 | |a Includes index. | ||
| 505 | 0 | |a The Constant Contact Guide to Email Marketing; Contents; Acknowledgements; Chapter 1: The 40 "Know It or Blow It" Rules of Email Marketing; Chapter 2: The Power of Email Relationships; Chapter 3: Making Money: The Economics of Email; Chapter 4: The Benefits of Permission-Based Email Marketing; Chapter 5: Building a Quality Email List; Chapter 6: Making Your Email List More Valuable; Chapter 7: The Three Rules of Valuable Email Content; Chapter 8: Creating Email Content That Leads to Action; Chapter 9: Looking Professional: Choosing an Effective Email Format. | |
| 520 | |a The leading email marketing firm shows you how to create high-impact, low-cost campaigns. Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy--or an annoying waste of your customer's time--depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building. The Constant Contact Guide to Email Marketing presents best practices and relationship-building principles from America's le. | ||
| 588 | 0 | |a Print version record. | |
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| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Electronic mail systems. | |
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| 650 | 7 | |a Internet marketing |2 fast | |
| 710 | 2 | |a Constant Contact, Inc. | |
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