Product strategy for high technology companies : accelerating your business to web speed / Michael E. McGrath.
Unique advice on product strategy written specifically for high-tech companies. --
Saved in:
| Online Access: |
Full Text (via Skillsoft) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
©2001.
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| Edition: | 2nd ed. |
| Subjects: |
Table of Contents:
- Strategy Requires Vision
- Aligning Vision and Strategy
- Building the Foundation: Product Platform Strategy
- Defining the Offerings: Product Line Strategy
- Addressing Market Realities: the MPP Framework
- Successful Expansion Paths: The Leveraged Expansion Framework
- Achieving Sustained Differentiation Using Vectors of Differentiation
- Product Pricing Strategy
- Taking Advantage of First-to-Market and Fast-Follower Strategies
- Thinking Globally About Product Strategy
- Understanding the Opportunities and Risks of Cannibalization
- Highways to Rapid Growth
- Growth Through Acquisitions
- Growth Through New Ventures
- Growth Through Innovation
- Strategic Balance and Portfolio Management
- Process Elements