INTERNATIONAL CASE STUDIES IN TOURISM MARKETING.

This international case study book provides 27 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation and learning. The dynamic characteristic of the industry under the influence of...

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Bibliographic Details
Online Access: Full Text (via Taylor & Francis)
Other Authors: Aktaş, Gürhan, Kozak, Metin, 1968-
Format: eBook
Language:English
Published: [S.l.] : ROUTLEDGE, 2022.
Series:Routledge International Case Studies in Tourism.
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Full Text (via Taylor & Francis)

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Call Number: G155
G155 Available