The bass model : demand forecasting for affordable housing in India / Suddhachit Mitra, Preeti Priya, Anand Venkatesh.
In early 2021, a marketing analytics team at a reputable organization in India was debating the prospects and growth forecasts of the affordable housing sector in urban India. This sector was a priority area for the government and several schemes to aid its growth had been launched. During 2018-20,...
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Main Authors: | , , |
Format: | eBook |
Language: | English |
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London :
SAGE Publications: SAGE Business Cases Originals,
2022.
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Series: | SAGE business cases.
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Internet
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HB820 .M58 2022
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HB820 .M58 2022 | Available |