China livestreaming e-commerce industry insights / Ruo Si.
This book analyzes multiple aspects of the Chinese livestreaming e-commerce industry, including its development and evolution, macro environment, market landscape, platforms, streamer structure trends, influencers, production, and explosive marketing methods, MCN operations, risk assessment and poli...
Saved in:
| Online Access: |
Full Text (via Springer) |
|---|---|
| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Singapore :
Palgrave Macmillan,
[2021]
|
| Series: | Palgrave pivot.
|
| Subjects: |
Internet
Full Text (via Springer)Online
| Call Number: |
HF5548.325.C6 S5 2021
|
|---|---|
| HF5548.325.C6 S5 2021 | Available |