The battle for a Cuban rum brand.
Feb. 27 -- As the U.S. and Cuban governments continue efforts to normalize their relationship, two global drinks giants are watching very closely. A diplomatic reset may reignite a trademark war that has simmered for more than twenty years, as Bloomberg's Willem Marx reports.
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| Online Access: |
Streaming Video (via Alexander Street Press) |
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| Format: | Video |
| Language: | English |
| Published: |
New York, NY :
Bloomberg L.P.,
2015.
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