Place event marketing in the Asia Pacific Region [electronic resource] : branding and promotion in cities / edited by Waldemar Cudny.
This book explores the fascinating phenomenon of place event marketing in the Asia Pacific region. It examines procedures in the promotion and branding of places that use events to shape their identities. It considers how events are used in forming a branded image of a place and disseminate informat...
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Full Text (via Taylor & Francis) |
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Other Authors: | |
Format: | Electronic eBook |
Language: | English |
Published: |
Abingdon, Oxon ; New York, NY :
Routledge,
2021.
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Series: | Routledge contemporary perspectives on urban growth, innovation, and change.
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Subjects: |
Internet
Full Text (via Taylor & Francis)Online
Call Number: |
G155.P16
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G155.P16 | Available |