Place event marketing in the Asia Pacific Region [electronic resource] : branding and promotion in cities / edited by Waldemar Cudny.

This book explores the fascinating phenomenon of place event marketing in the Asia Pacific region. It examines procedures in the promotion and branding of places that use events to shape their identities. It considers how events are used in forming a branded image of a place and disseminate informat...

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Bibliographic Details
Online Access: Full Text (via Taylor & Francis)
Other Authors: Cudny, Waldemar
Format: Electronic eBook
Language:English
Published: Abingdon, Oxon ; New York, NY : Routledge, 2021.
Series:Routledge contemporary perspectives on urban growth, innovation, and change.
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Call Number: G155.P16
G155.P16 Available