The technique of marketing research / prepared by the Committee on Marketing Research Technique of the American Marketing Society, Ferdinand C. Wheeler, chairman.
Saved in:
| Corporate Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York ; London :
McGraw-Hill Book Company, inc.,
1937.
|
| Edition: | 1st ed. |
| Subjects: |
| Item Description: | "Because of the merger, on January 1, 1937, of the National Association of Marketing Teachers and the American Marketing Society, this work, while prepared by a committee of the Society, is being published under the official sponsorship of the combined groups and in the name of the new organization: The American Marketing Association." |
|---|---|
| Physical Description: | xvii, 432 pages including illustrations, diagrams, forms. ; 24 cm. |
| Bibliography: | "Bibliography for marketing research": pages 403-422. |