From selling on e-commerce platform to selling on WeChat platform : an exploration of B2C e-commerce of agricultural byproducts in China / Kanliang Wang, Bo Yang, Minder Chen.

Although agricultural byproducts sales are dominated by traditional sales channels nowadays, recently agricultural byproducts e-commerce is developing rapidly. What to sell and how to sell on the Internet are the two most concerning problems for companies selling agricultural byproducts. To be a cop...

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Bibliographic Details
Online Access: Full Text (via SAGE)
Main Authors: Wang, Kanliang (Author), Yang, Bo, 1974- (Author), Chen, Minder (Author)
Format: eBook
Language:English
Published: London : Renmin University, 2015.
Series:SAGE business cases.
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Internet

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Call Number: HF5548.325.C6 W36 2015
HF5548.325.C6 W36 2015 Available