Rising to the challenge of our rival : promoting rivalry at Sam Houston State University through campus recreation / Jason W. Lee, Elizabeth A. Gregg, Ryan K. Zapalac, Courtney Godfrey.

Rivalries are a powerful promotional tool that can help drive identification with a brand, attendance at sports events, and subsequent consumer spending. While rivalries often benefit the participating athletic departments directly, there are other peripheral benefits that institutions can take adva...

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Online Access: Full Text (via SAGE)
Main Authors: Lee, Jason W. (Author), Gregg, Elizabeth A. (Author), Zapalac, Ryan K. (Author), Godfrey, Courtney (Author)
Format: eBook
Language:English
Published: London : Human Kinetics, Inc., 2019.
Series:SAGE Business Cases.
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Call Number: GV959.52.T4 L44 2019
GV959.52.T4 L44 2019 Available