Social networking for business success : how to turn your ideas into income / Miriam Salpeter and Hannah Morgan.
"Whether you're starting a new business or growing one, the Internet can help you promote your business, demonstrate your expertise, and meet new customers and clients. This eBook will show you how to create and maintain a vibrant social media presence." --
Saved in:
| Online Access: |
Full Text Online (via EBSCO Learning Express) |
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| Main Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
New York :
LearningExpress,
[2016]
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| Subjects: |
Table of Contents:
- Introduction
- Why starting your own business makes sense : times (and the workforce), they are a-changin'
- Traits and characteristics of successful business owners : how do you rank?
- What social media does for your business
- How to identify and use keywords
- Search engine optimization (SEO) for the non-technical
- Research the competition
- How to market your brand or your "VIV-id" via social media
- Naming your company
- How to choose the best social networks for your business
- Sharing, disclosure, and transparency in today's online economy
- Create your website and choose the right way to sell your products online
- Creating a branded bio : how to tell your business's story
- How to market your business
- Paid advertising
- Free and low-cost ways to get visibility
- Use online tools to create connections that last
- How to create buzz for your business
- Referral partnerships
- Staying organized via effective goal setting
- Social sharing : tools and applications
- Word of mouth on the web
- Monitoring your activity: tools and tips
- Conclusion
- Appendix
- Bonus chapter 1: selected businesses that fit the second income model
- Bonus chapter 2: what business model is right for you?
- Bonus chapter 3: the legal and financial stuff.