The social organisation of marketing : a figurational approach to people, organisations, and markets / edited by John Connolly [and] Paddy Dolan.
The book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them. Drawing on the figurational-sociological approach associated with Norbert Elias the contributors explain how various markets...
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Main Authors: | , |
Other title: | Figurational approach to people, organisations, and markets |
Format: | Electronic eBook |
Language: | English |
Published: |
Cham :
Springer International Publishing : Imprint : Palgrave Macmillan,
2017.
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Internet
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Call Number: |
HF5410-5417.5
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HF5410-5417.5 | Available |