Innovation and new product planning / Kenneth B. Kahn, Mayoor Mohan.

"This practical text introduces readers to the essential business aspects of innovation and new product planning. The product planning process is discussed across two broad themes: product development and product management. Importantly, the book emphasizes the 21st-century strategic and creati...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Authors:	Kahn, Kenneth B. (Author), Mohan, Mayoor (Author)
Format:	eBook
Language:	English
Published:	New York, NY : Routledge, 2021.
Subjects:	New products. Product management.