Lifestyle market segmentation / Dennis J. Cahill.
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| Online Access: |
Full Text (via Taylor & Francis) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
New York :
Routledge,
2012.
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| Subjects: |
Table of Contents:
- Section 1. Nonlifestyle issues
- section 2. Lifestyle issues
- prizm, lov, and vals
- section 3. Lifestyle targets
- section 4. Applications
- section 5. Other considerations and decision-making overlays.