Product Design / by Mike Baxter.
The discovery of market needs and the manufacture of a product to meet those needs are integral parts of the same process. Since most textbooks on new product development are written from either a marketing or an engineering perspective, it is important for students to encounter these two aspects of...
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Full Text (via Taylor & Francis) |
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Format: | Electronic eBook |
Language: | English |
Published: |
Boca Raton, FL :
Taylor and Francis, an imprint of CRC Press,
[2018].
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Edition: | First edition. |
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