Neuromarketing in India : understanding the Indian consumer / Tanusree Dutta, Manas K. Mandal.

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Bibliographic Details
Online Access:	Full Text (via Taylor & Francis)
Main Authors:	Dutta, Tanusree (Author), Mandal, Manas K. (Author)
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, 2018.
Series:	Routledge focus on management and society.
Subjects:	Consumer behavior > India. Neuromarketing > India. Consumer behavior. Neuromarketing. India.

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Holdings details from Online
Call Number:	HF5415.33.I4 D88 2018eb
HF5415.33.I4 D88 2018eb	Available