Routledge Handbook of Football Marketing / edited by Nicolas Chanavat, Michel Desbordes and Nicolas Lorgnier.
Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport m...
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| Online Access: |
Full Text (via Taylor & Francis) |
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| Other Authors: | , , |
| Format: | eBook |
| Language: | English |
| Published: |
Milton Park, Abingdon, Oxon ; New York, NY :
Routledge, an imprint of the Taylor & Francis Group,
2017.
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| Series: | Routledge international handbooks.
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| Subjects: |
Table of Contents:
- pt. I. Towards a professionalization of the marketing of professional football clubs
- pt. II. Topics related to the marketing of professional clubs
- pt. III. Case studies from Europe's "Big 5" and emergent professional football leagues.