Brand risk [electronic resource] : adding risk literacy to brand management / David Abrahams.

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Bibliographic Details
Online Access:	Full Text (via Taylor & Francis)
Main Author:	Abrahams, David, 1953-
Format:	Electronic eBook
Language:	English
Published:	London : Routledge, 2016.
Subjects:	Branding (Marketing) Marketing > Risk management.

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Holdings details from Online
Call Number:	HF5415.1255 .A27 2016
HF5415.1255 .A27 2016	Available