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|z 0566087243 (hardback ;
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|a GWRE
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| 050 |
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4 |
|a HF5415.1255
|b .A27 2016
|
| 100 |
1 |
|
|a Abrahams, David,
|d 1953-
|0 http://id.loc.gov/authorities/names/n2007072484
|
| 245 |
1 |
0 |
|a Brand risk
|h [electronic resource] :
|b adding risk literacy to brand management /
|c David Abrahams.
|
| 260 |
|
|
|a London :
|b Routledge,
|c 2016.
|
| 300 |
|
|
|a 1 online resource (x, 212 pages) :
|b illustrations.
|
| 336 |
|
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|a text
|b txt
|2 rdacontent.
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| 337 |
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|a computer
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|2 rdamedia.
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| 338 |
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|a online resource
|b cr
|2 rdacarrier.
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| 500 |
|
|
|a Originally published 2008 by Gower Publishing.
|
| 500 |
|
|
|a "A Gower book"--Cover.
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a Ch. 1. The case for risk literacy -- ch. 2. Defining brand risk -- ch. 3. Learning to take risk -- ch. 4. The language of risk -- ch. 5. Identifying and managing risk -- ch. 6. Modelling risks -- ch. 7. Making progress.
|
| 650 |
|
0 |
|a Branding (Marketing)
|0 http://id.loc.gov/authorities/subjects/sh2007006470
|
| 650 |
|
0 |
|a Marketing
|x Risk management.
|
| 650 |
|
7 |
|a Branding (Marketing)
|2 fast
|0 fst01743755
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| 776 |
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|z 9780566087240
|z 0566087243.
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|z Full Text (via Taylor & Francis)
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| 907 |
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|a .b116074486
|b 02-01-23
|c 01-22-21
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| 915 |
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| 944 |
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|a MARS - RDA ENRICHED
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| 956 |
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|a Taylor & Francis Ebooks
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| 956 |
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| 999 |
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f |
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|p Can circulate
|a University of Colorado Boulder
|b Online
|c Online
|d Online
|e HF5415.1255 .A27 2016
|h Library of Congress classification
|i web
|n 1
|
