Brand risk [electronic resource] : adding risk literacy to brand management / David Abrahams.
Saved in:
| Online Access: |
Full Text (via Taylor & Francis) |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
Routledge,
2016.
|
| Subjects: |
| Item Description: | Originally published 2008 by Gower Publishing. "A Gower book"--Cover. |
|---|---|
| Physical Description: | 1 online resource (x, 212 pages) : illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781315569864 1315569868 1317172752 9781317172758 9781317172734 1317172736 9781317172741 1317172744 |