Marketing for attorneys and law firms

Marketing for attorneys and law firms [electronic resource] / William J. Winston, editor.

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Bibliographic Details
Online Access:	Full Text (via Taylor & Francis)
Other Authors:	Winston, William J.
Format:	Electronic eBook
Language:	English
Published:	New York ; London : Routledge, ©1993.
Series:	Haworth marketing resources.
Subjects:	Law firms > United States > Marketing. Legal services > United States > Marketing. Lawyers > United States > Marketing. Law firms > Marketing. Lawyers > Marketing. Legal services > Marketing. United States.

Table of Contents:

pt. 1. The importance of marketing planning and strategy development for attorneys
pt. 2. Client selection and evaluation of legal services
pt. 3. Client and provider attitudes and implications for legal advertising.