Principles of pharmaceutical marketing / Mickey C. Smith ; Roger K. Becker [and nineteen others], contributors.
Saved in:
| Online Access: |
Full Text (via Taylor & Francis) |
|---|---|
| Main Author: | |
| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
New York ; Oxfordshire, England :
Routledge,
2013.
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| Edition: | Third edition. |
| Subjects: |
Table of Contents:
- pt. 1. The pharmaceutical market
- pt. 2. The pharmaceutical product
- pt. 3. Distribution channels
- pt. 4. Competitive practices
- pt. 5. Controls.