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|a Principles of pharmaceutical marketing /
|c Mickey C. Smith ; Roger K. Becker [and nineteen others], contributors.
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|a Third edition.
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1 |
|a New York ;
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|c 2013.
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|c ©1983.
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|a Includes bibliographical references and index.
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|a pt. 1. The pharmaceutical market -- pt. 2. The pharmaceutical product -- pt. 3. Distribution channels -- pt. 4. Competitive practices -- pt. 5. Controls.
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|a Print version record.
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|a Pharmaceutical industry
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|a Pharmaceutical industry.
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|a United States.
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|a Becker, Roger K.,
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|i Print version:
|a Smith, Mickey C.
|t Principles of pharmaceutical marketing.
|b Third edition.
|d New York ; Oxfordshire, England : Routledge, 2013, ©1983
|h xiii, 529 pages
|z 9780866569354.
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